An Email List is a list of email subscribers that gave you permission to email them. They know you, and they trust you enough to consciously sign up for your content, making them qualified leads to be converted to sales.
Emailing is one of the most common ways that brands keep in touch with their clients. A lot of people hold a lot of significance to their email inboxes, even more than their social media inboxes. But still, some business owners see email marketing as old-fashioned because of the advent of the social media which is currently all the rave. Many do not know there is an untapped gold mine in email marketing waiting to be discovered.
Emails are so important, that even when you try to sign up to many platforms online, including social media, you need to use an email address. Email marketing is not outdated or archaic, as long as you can make the most of your email list, you can make high profit and yields from your email list.
According to studies carried out by the Direct Marketing Association, properly done email marketing can give you [your business] about 4,300% returns on investment. According to them, even social media returns is nowhere close to that number. Furthermore, email lists make you more informed about what exactly your customers may need. By taking note of and tracking responses to products, articles, etc, in your email campaign you can find out exactly what your customers need from your business.
Through email lists you can easily access and use your customers’ preferences to your advantage. No matter the services you render, or products you sell, you have an audience (regardless of the size) that already knows about and is familiar with your brand. Some of them may already be active subscribers on your mailing list. To further improve relationships between you and them, you can make use of the information you gather during email campaigns to create a better experience for your customers. By understanding the specific preferences of your audience, your campaigns can be tailored to suit them.
Similarly, from the data pulled from your users’ data, you will know what products your customers are interested in or don’t like at all. This way you can create targeted, personal emails, and send customers very relevant offers that would give them no choice but to purchase or accept the offer since you already know what they like. This would yield better results and a greater sales turnover.
Another very important way to improve your business relationships with customers is to send them email newsletters. Although newsletters are also email campaigns, they are sent more regularly than normal email campaigns. They usually contain important information or updates to keep your audience informed about changes you make to your brand or products. Newsletters are sent at different but regular intervals as it suits the company. Some companies send newsletters weekly, some bi-weekly, or even monthly. Regularly sending newsletters help your clients know you are reliable and consistent. If you have quality content in your newsletters, your users also look forward to your letters.
How do you get a subscriber to not only read your emails, but also take action after reading it? You need to keep it direct and personal. You need to connect with them via your emails so much that they can’t say no to you. This requires critical thinking and effective strategy.
Knowing how important it is to have an email list now, here are some resources that you can use to help you build a good one.
There are many ways to improve customer relationship between businesses and customers, email marketing is one of them. It is very important to never underestimate the benefits of email marketing in bringing in returns for your business.
About the author:
Cheryl Hearts is a passionate journalist from Boston, Massachusetts. She decided to dedicate her life to writing because she thinks this way she can be the most useful for the community. After obtaining a Master’s degree in Journalism, Cheryl started running her own blog CherylHearts.com where she’s covering topics of great interest to society.